Search results for "PR"

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Campaign Annual 2007: Campaign of the Year - Cadbury's Dairy Milk

14 Dec 2007

teaser and a mass of post-match PR was simply not enough for a Campaign of the Year shortlist. But just ...

Cadbury "gorilla" wins Campaign of the Year

13 Dec 2007 | by Staff

virals, a pre-match teaser and a mass of post-match PR was simply not enough for a Campaign of the Year ...

Dare scoops Digital Agency of the Year

13 Dec 2007 | by Staff

real-life bull, generated huge visitor numbers, despite no significant advertising or PR support. Its ...

Dare wins Campaign's Digital Agency of the Year

13 Dec 2007 | by Staff

real-life bull, generated huge visitor numbers, despite no significant advertising or PR support. Its ...

The World: Boston - WPP creates shop to handle $4.5 billion Dell brief

07 Dec 2007

, such as creative, media planning, customer relationship marketing and PR. Dell's media buying will ...

Integration: A Question of influence

07 Dec 2007 | by Lucy Jameson, DDB

understand the potential, if not the intricacies, of all types of influence, from framing opinion with PR, to ...

Integration: 360 in the DNA

07 Dec 2007 | by Gary Leih, Ogilvy Group UK

of necessity. Sure, there will always be brand owners who "just" want a TV ad, a guerrilla PR ...

Integration: Brand partnerships

07 Dec 2007 | by Jules Robinson, Discovery Networks Europe

campaign and off-air extensions. Press, print, PR, online, broadband and retail DVD offerings were also ...

Integration: Teamwork, not team colours

07 Dec 2007 | by Mark Chippendale, News Group Media

communications plan, dovetailing advertising with PR and promotions, seeks to deliver more than an average change ...

Integration: Roundtable Discussion - What does integration really mean?

07 Dec 2007

created a single planning function, containing teams of planners from each discipline, from PR to digital ...

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