The World: Boston - WPP creates shop to handle $4.5 billion Dell brief
07 Dec 2007
, such as creative, media planning, customer relationship marketing and PR. Dell's media buying will ...
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Campaign Annual 2007: Campaign of the Year - Cadbury's Dairy Milk
14 Dec 2007
teaser and a mass of post-match PR was simply not enough for a Campaign of the Year shortlist. But just ...
Integration: A Question of influence
07 Dec 2007 | by Lucy Jameson, DDB
understand the potential, if not the intricacies, of all types of influence, from framing opinion with PR, to ...
Integration: 360 in the DNA
07 Dec 2007 | by Gary Leih, Ogilvy Group UK
of necessity. Sure, there will always be brand owners who "just" want a TV ad, a guerrilla PR ...
Integration: Brand partnerships
07 Dec 2007 | by Jules Robinson, Discovery Networks Europe
campaign and off-air extensions. Press, print, PR, online, broadband and retail DVD offerings were also ...
Integration: Teamwork, not team colours
07 Dec 2007 | by Mark Chippendale, News Group Media
communications plan, dovetailing advertising with PR and promotions, seeks to deliver more than an average change ...
Integration: Roundtable Discussion - What does integration really mean?
07 Dec 2007
created a single planning function, containing teams of planners from each discipline, from PR to digital ...
The ten bravest ads of all time
07 Dec 2007 | by Alex Benady
sign-off line and no endframe to indicate it was a ad or had anything to do with Mercedes. It relied on PR ...
Media Perspective: Super-precise data capture may be too much information
30 Nov 2007 | by Russell Davies, russell@russelldavies.com
Do some decent thinking about this and you might even be able to spin it into some PR in the ...
Beyond advertising
23 Nov 2007
brand experience - right through from internal corporate communications, PR and brand identity, to the ...
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