Search results for "PR"

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REVIEW: Marketing and advertising news in the week’s press

PR brief to be carried out by the WPP companies, OgilvyOne, Coley Porter Bell and Ogilvy Public...marketing and PR brief to be carried out by the WPP companies, OgilvyOne, Coley Porter Bell and Ogilvy ...

NEWSMAKER/DOMINIC OWENS: High-profile client stays quiet about switch to agency side - Has Dominic Owens really found a gap in the agency market, Claire Beale asks?

niche a solutions-neutral approach. Putting aside the PR bollocks for a moment, this is supposed to ...

CAMPAIGN REPORT ON NEW MEDIA: Brand vehicle versus DM tool - Is the internet best used to increase brand recognition, or as a direct marketing tool to consumers? Karen Yates reports on two different responses to website technology

confine its pre-launch hype to direct marketing and PR, but included web activity. What it found was ...

CAMPAIGN DIARY: Couple have a gay old time at Rubberstuffers

everyone involved in its PR. There was plenty of drinking and dancing, and two of the stars of the ...

OPINION: EDITOR’S COMMENT

director is also the agency s most important account man, PR man and all-round cheerleader ...

Tandy appoints marketing team as its gears up for online shopping project

. Karen Lamerick has been appointed as marketing manager to take responsibility for the company s PR ...

Tandy appoints marketing team as its gears up for online shopping project

. Karen Lamerick has been appointed as marketing manager to take responsibility for the company s PR ...

CAMPAIGN POSTER ADVERTISING AWARDS 1998: Effectiveness Award, Sponsored by the Council of Outdoor Specialists and the Outdoor Advertising Association

, lower price, increased distribution, heavier PR or lower competitive activity.Taking the incremental ...

CAMPAIGN POSTER ADVERTISING AWARDS 1998: SPONSORS PROFILES

passenger through product placement, promotions, and PR functions, alongside its dynamic penetration of ...

AGENCY PERFORMANCE LEAGUE: This year’s survey finds income and profit margins up, but the advertising sector still trails other marketing services areas. By Caroline Marshall

and PR outfits have also enjoyed very healthy growth. The survey performs several roles. One ...

 

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