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IPA AWARDS - The Verdict. Out went the gongs and in came stars Campaign staff ask if the IPA did justice to the victors and whether the best entries won the awards created to show clients that ads really work.

campaign had won the Grand Prix? In PR terms, the best that can be said is that the award was ...

Coronation Street’s Deirdre features in D&A’s range launch

backed by mobile poster sites in London and Manchester as well as PR activity challenging the ...

Euro RSCG lands German launch of Kholer

company, Kholer Co, in the German market. The brief includes advertising, sales promotion and PR, but ...

Euro RSCG lands German launch of Kholer

company, Kholer Co, in the German market. The brief includes advertising, sales promotion and PR, but ...

Airtours gives its pounds 10m creative account to Lowe Howard-Spink

agency alongside its new PR agency, Jackie Cooper PR. Phil Hesketh, a director at Leeds-based ...

THE WHARF: AN EXPERT’S VIEW: Patrick Collister maintains the Wharf has a blinkered view about Docklands life

good to see our very own PR spin doctor, Lindsay McMurdo, providing the Wharf with quite a number of ...

REVIEW: Marketing and advertising news in the week’s press

PR brief to be carried out by the WPP companies, OgilvyOne, Coley Porter Bell and Ogilvy Public...marketing and PR brief to be carried out by the WPP companies, OgilvyOne, Coley Porter Bell and Ogilvy ...

NEWSMAKER/DOMINIC OWENS: High-profile client stays quiet about switch to agency side - Has Dominic Owens really found a gap in the agency market, Claire Beale asks?

niche a solutions-neutral approach. Putting aside the PR bollocks for a moment, this is supposed to ...

CAMPAIGN REPORT ON NEW MEDIA: Brand vehicle versus DM tool - Is the internet best used to increase brand recognition, or as a direct marketing tool to consumers? Karen Yates reports on two different responses to website technology

confine its pre-launch hype to direct marketing and PR, but included web activity. What it found was ...

CAMPAIGN DIARY: Couple have a gay old time at Rubberstuffers

everyone involved in its PR. There was plenty of drinking and dancing, and two of the stars of the ...

 

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