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CAMPAIGN DIRECT: PROFILE - CATHY SMITH. Marketer delivering BA’s promise to repair relationships with key fliers. Cathy Smith has refocused the airline’s marketing to help rebuild its damaged image, Robert Dwek writes

zealous PR people decided they didn t like the look of Campaign s pre-faxed questions which ...

PERSPECTIVE: ITV2 must be edgy or it will struggle to find a real identity

with all the empty sparkle we ve come to expect from TV PR and, as if by magic, ITV2 appears....display with all the empty sparkle we ve come to expect from TV PR and, as if by magic, ITV2 appears ...

Saatchis scoops dollars 30m Lycra task

, New York and Swiss offices as well as its sister PR agency, the Rowland Company, which handles Lycra ...

OPINION: COI suffers unwarranted attention from ministers

, the Government s advertising and PR operation not only survived a recent rigorous review of all its ...

Regional press backs pounds 3m marketing drive

. The campaign, which starts in March, will use trade and regional press, direct mail and PR. It is ...

Omnicom chiefs plan to replicate AMV’s successful model globally

AMV group in the UK, whose interests range from advertising to contract publishing and from PR to ...

BT boosts its online presence with dollars 10m investment in Excite

. David Pincott, the PR manager for BT internet and multimedia, said: Revenue will increasingly come ...

MEDIA: FOR THE RECORD

Exchange, and the specialist youth PR and marketing agency, FFI, which has already developed a logo for ...

BT acquires 50 per cent of Excite UK

combined pay as you go web service and guide, BTClick, as Excite Click. David Pincott, the PR manager ...

BT acquires 50 per cent of Excite UK

combined pay as you go web service and guide, BTClick, as Excite Click. David Pincott, the PR manager ...

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