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Staples readies pan-European social media push

12 Dec 2011 | by Matthew Chapman

marketing, customer service, ecommerce and PR functions. Adam Lewis, Immediate Future director, said ...

Think BR: The perils of being a repertoire brand

07 Nov 2011 | by Jon Weeks

management to face PR challenges when consumers realise that the underlying value to them has changed. And ...

Trading places: this week's people moves

04 Nov 2011 | by Sara Kimberley

, Media Week and PR Week, said she is leaving to "try something new". ( Media Week ) Dominic ...

BlackBerry brand takes battering, search data suggests

18 Oct 2011 | by Matthew Chapman

on to search for Facebook and Twitter, suggesting the PR disaster was spread to social networks ...

Think BR: Boosting profits through an ethical supply chain

07 Oct 2011 | by Stuart Whitwell

. Big brands are expected to have clear ethical promises woven into their marketing, PR and core ...

CREATIVE STRATEGY: BA = bad advertising?

06 Oct 2011 | by Simon S Kershaw

something. But this campaign comes across as some rather bland PR disguised as advertising. BA has not ...

Trading places: this week's people moves

30 Sep 2011 | by Sara Kimberley

' star Theo Paphitis , has appointed former French Connection marketing and PR director Lorna Perrin ...

Future 5: the winners

26 Sep 2011

and PR are honoured today at a Future 5 Business Breakfast Briefing, hosted by Brand Republic Group ...

Nike: Write the future campaign

07 Sep 2011 | by Ed Elworthy, Global Football Brand Communications Director

, appealing to fans and non-fans alike. The W+K PR team set out to garner global media attention and ...

The Art of Unlearning

07 Sep 2011 | by Charles Vallance, Founding Partner, VCCP

, to PR, to digital, to promotional, to search, to design and back again. We should get our own bus ...

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