Top five reasons to use RSS
13 Apr 2005 | by Fergus Burns, Nooked
, PR and marketing professionals are slow to adopt RSS. Many of you may believe it's too difficult or ...
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Case study: Boots No.7 - intelligent media planning
24 May 2005 | by Professor Angus Jenkinson and Branko Sain
, consumer insight, direct and relationship marketing (through the Advantage Card), PR, and communication ...
Full Frontal PR
14 Mar 2005 | by Richard Laermer
Bloomberg Press and distributed in the UK by Kogan Page, shows small businesses how to generate PR without...marketing budget that could support little more than buzz, 'The Blair Witch Project' used word-of-mouth PR ...
Talespin: public relations disasters
13 Jan 2005 | by Gerry McCusker
Gerry McCusker details some of the world's worst PR disasters in this new book, published by Kogan...is able to use PR tactics to increase its own profile - gaining fame by association - and securing ...
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