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118 118 launch team sidesteps critics to top creative poll

25 Nov 2003 | by Staff,

creatives Steve Little and Andy Dibb, along with the planning agency Naked and PR agency Brazil. The team ...

Michael Jackson turns to web after child abuse charges

25 Nov 2003 | by Staff,

NEW YORK - Besieged pop start Michael Jackson is fighting the media and PR battle against child

Canon puts exhibition featuring Kate Moss online

20 Nov 2003 | by Jennifer Whitehead,

cdp-travissully and PR for the campaign is through Nelson Bostock. A book of the exhibition is also available ...

Anchor's new ad campaign emphasises natural butter

18 Nov 2003 | by Staff,

." The television campaign will also be supported by extensive PR and below-the-line activity. If you ...

Eidos backs football game with print and ambient drive

12 Nov 2003 | by Claire Billings,

, which hits newsstands on the day of release. A heavyweight PR campaign will target radio, TV and ...

Tizer backs new red look with £1.5m marketing push

12 Nov 2003 | by Jennifer Whitehead,

phase of advertising in spring 2004, with supporting PR and trade ads. Tizer has been redesigned by ...

Grey doubles profits despite sluggish European market

12 Nov 2003 | by Staff,

, and PR and public affairs consultancies GCI and APCO. If you have an opinion on this or any other ...

O2 and Innocent triumph at National Business Awards

12 Nov 2003 | by Staff,

". Innocent relies heavily on PR and in the past year more than 1.3m samples of the drinks have been tasted ...

Case Study: Waitrose customer magazine

12 Nov 2003

brand and generate positive PR; To increase customer spend in store. Execution Waitrose Food ...

End of an era as original alcopop Hooch gets the axe

04 Nov 2003 | by Maja Pawinska,

by Leith London; city centre sampling blitzes; national PR activity; point-of-sale material, and ...

 

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