Search results for "PR"

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Viral View: Love the spoof!

10 Sep 2010 | by Jimmy Maymann

). It has also generated acres of additional PR coverage. The truth of the ...

Viral View: Old Spice campaign smells great

16 Jul 2010 | by Jimmy Maymann

pick the most PR friendly requests that come in, like the marriage proposal, to earn even more traction ...

Superbrands case studies: Berghaus

05 Feb 2008

print, outdoor and cinema advertising alongside online viral campaigns and proactive PR, the Berghaus ...

Superbrands case studies: Anadin

11 Jan 2008

across TV, press, radio and outdoor as well as a high profile consumer PR campaign to include sponsorship ...

Sponsorship 2.0

07 Nov 2007 | by Ardi Kolah

publicised sponsor associations may generate a degree of industry gossip, even some mainstream spin if the PR ...

An experiment in armchair sponsorship

06 Aug 2007 | by Ardi Kolah

benchmarks into place to understand the effectiveness of this deal longer term. If we subtract the PR ...

Santa's sack 2008

05 Dec 2005 | by by Ardi Kolah

-- everything from salt and pepper shakers to jackets. The Met had failed to manage its PR to clearly explain ...

Market solution for the lonely hearts club brand

08 Nov 2005

hype, PR and advertising around brands? Do brands struggle in markets where there is fierce 'me too

Superbrands case studies: Crabtree & Evelyn

08 Aug 2005

championing the transformation of the brand. Challenged by the business need to spread the word, the PR ...

Superbrands case studies: American Express

25 Jul 2005

reflected in the Brand's sponsorship and PR activities. American Express continues its successful ...

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