Think BR: Olympics & Paralympics - key dates for advertisers' diaries
30 Jul 2012 | by Geraint Lloyd-Taylor
from using those athletes in the first place, and may be caught up in a PR maelstrom. If you want ...
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Think BR: What value is your sponsorship really giving you?
14 Dec 2012 | by Rupert Pratt
the event, media reach, rating of event, website visits, social media activity, PR impact, etc ...
Arif Durrani: London 2012 is the only game in town
27 Jul 2012 | by Arif Durrani
Sport Entertainment. It supports the findings of PR Week s own survey of 2,000 people that sponsors ...
London 2012: The National Olympic Committee sponsors in full
28 Jul 2010 | by Staff
sponsors will want to target Polish supporters through events, advertising, marketing and PR campaigns. To ...
Tesco launches first foray into social networking with Race for Life
21 Apr 2010 | by Maisie McCabe
website was created by Tesco's PR company Launch Group and will give Race for Life participants and their ...
Ecclestone plunges Formula 1 into racism row
07 Nov 2008 | by Darren Davidson
LONDON - Bernie Ecclestone, the Formula 1 commercial rights holder, has plunged the sport into a PR
Classic FM inks seven-figure deal to sponsor O2 concerts
18 Jun 2008 | by Jacquie Bowser
's head of marketing and PR, and John Revell, AEG's creative consultant. ...
Sponsorship 2.0
07 Nov 2007 | by Ardi Kolah
publicised sponsor associations may generate a degree of industry gossip, even some mainstream spin if the PR ...
Talk of the site: dead ants, Postman Pat and Olympics
19 Oct 2007 | by Bill Britt
ad/marketing/PR coordinated launch that involved doing something designed to: a) Get complained about (PR) b) If ...
Hastens to sponsor Roehampton polo tournament
23 Aug 2007 | by Nikki Sandison
Road in March. Rob Brown, PR director at McCann Erickson Communications House, said: Launching the ...
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