Biggest brands: Top 50 grocery brands by sales 2008
23 Sep 2008 | by Jane Simms
widened its distribution. Rather than advertising, it focused its marketing on PR and in-store sampling ...
might lie in above-the-line or PR activity. For Cadbury Creme Egg, for example, while ad agency ...
widened its distribution. Rather than advertising, it focused its marketing on PR and in-store sampling ...
other' marketing. For the first time 'all other' was broken down - 8.5% to PR, 8.6% to events and 6.2 ...