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The PR industry has come a long way, but there are still major challenges to overcome....PR agencies would look in ten years' time. In doing so, it doubtless wasn't the first inquiry into ...
A focus on the bottom line, need for insight and demand for creativity will drive PR forward....Wow, the future of PR is so exciting. Exciting, but confusing. Really confusing. In fact, perhaps ...
will find it, watch it and share it. Just as I did. A major feature of PR's future will be visual ...
feature for PRWeek's original Future of the PR Agency supplement. Re-reading the article depressed me ...
'omnishambles' their 'word of the year'. How's that for a bit of creative PR, especially when the OED admits ...
Building a digital strategy is very different from building one for PR or public affairs....PR or public affairs strategy. Rather, to succeed in harnessing the opportunity that digital comms ...
newspapers are unimportant or that the key PR skills of story development, content placement and ...
These are exciting times to be in PR. I know industry leaders say that every year, but this time ...
you can't control messages or put words in people's mouths - something the PR industry has tackled for ...
mechanisms ever known to businesses. Most people in our industry argue that a tangible link between PR and ...
