Is Ben & Jerry's short-sighted to switch focus from email to social media?
29 Jul 2010 | by Andy Taylor
social media. According to Sean Greenwood, the company s PR director, it would still be using email ...
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Very.co.uk bids to interest young mothers
05 Oct 2010 | by Daniel Farey-Jones
advertorials, animated display ads, search and PR. Follow-up email activity will target consumers who watch ...
My-wardrobe.com plans heavyweight marketing drive
14 Jul 2010 | by Joe Thomas
, paid search and PR activity, and live events, as part of its acquisition and retention efforts. The ...
What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
competing claims. "Digital is an enormous area covering everything from paid search to PR," she says. "You ...
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