TfL seeks sponsor for London Cycle Hire scheme
29 Apr 2009 | by Ed Kemp
, including branding, joint PR and media partnerships. London Mayor, Boris Johson commented: I know people ...
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Winning over the fans: brands build bridges with unofficial fan groups
20 Oct 2009 | by Ed Kemp
strategies, but many supporters prefer unofficial sites free from club PR spin. 'A lot of the big brands ...
Coca-Cola gets the UK public swimming
18 Mar 2009 | by Joe Thomas
The aim of the on-pack promotion, which is backed by outdoor, radio, digital and PR activity, is ...
Michael Phelps won't go to pot
10 Feb 2009 | by Mark Ritson
, arguably, cynical) way of generating positive PR. So let's close the book on Phelps. He can get back in ...
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