Search results for "PR"

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NEWS: WPBSA lines up for a shot at a new image

06 Dec 1996 | by LEXIE GODDARD

appointment of another PR person to join its existing department of three. In addition, the ...

ADVERTISING & PROMOTION: BRIEFS

28 Nov 1996

North America. Virgin PR drive Virgin Entertainment Direct, the direct selling arm of ...

ADVERTISING & PROMOTION: Drinks ads will dry up in favour of sponsorship

21 Nov 1996

The drinks industry will switch its marketing budget from advertising to PR and sponsorship over...The drinks industry will switch its marketing budget from advertising to PR and sponsorship over ...

NEWS: Shooting Stars Live, a two-month national tour ...

08 Nov 1996

Mortimer, Ulrika Jonsson and Mark Lamarr has just kicked off. PR is being handled by Scope Communications..., Bob Mortimer, Ulrika Jonsson and Mark Lamarr has just kicked off. PR is being handled by Scope ...

CAMPAIGNS: BROADCAST SPONSORSHIP; Cadbury support is streets ahead

11 Oct 1996 | by LISA CAMPBELL

Client: Cadbury PR Team: In-house and Charles Barker plc Campaign: Cadbury and Coronation Street...Client: Cadbury PR Team: In-house and Charles Barker plc Campaign: Cadbury and Coronation ...

SPONSORSHIP: Sponsorship on the edge

10 Oct 1996 | by DANNY ROGERS

provide outstanding PR mileage? There are several advantages to this form of sponsorship. The most ...

CAMPAIGNS: SPORT; The Derby gets a dose of salts

20 Sep 1996 | by WENDY SMITH

Client: United Racecourses PR Team: Craigie Taylor International Campaign: Promotion of the 1996...Client: United Racecourses PR Team: Craigie Taylor International Campaign: Promotion of the ...

COMMENT: PLATFORM; Why this cause celebre has done PR a favour

13 Sep 1996 | by KEVIN MOLONEY

The Mandy Allwood case may not be ideal but at least it has shown society that PR is a way to get...The Mandy Allwood case may not be ideal but at least it has shown society that PR is a way to ...

CAMPAIGNS: JUDGE AND JURY; Cutting through the problems at technology’s cutting edge

09 Aug 1996 | by GREG LEVENDUSKY

pre-Olympics PR effort, resulting in significant exposure which raised the stakes higher. When the ...

CAMPAIGNS: EVENT MANAGEMENT; Union sheds its ruggered image

28 Jun 1996 | by NICK PURDOM

Client: Harlequin Football Club PR Team: New Media Group Campaign: Launch of the first Rugby...Client: Harlequin Football Club PR Team: New Media Group Campaign: Launch of the first Rugby ...

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