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Why brands now approach sports sponsorship with caution

21 May 2013 | by Pete Davis

Knowlton recently summed it up well for me when he said that where once, the PR agency in particular dared ...

Think BR: What value is your sponsorship really giving you?

14 Dec 2012 | by Rupert Pratt

the event, media reach, rating of event, website visits, social media activity, PR impact, etc ...

Think BR: Olympics & Paralympics - key dates for advertisers' diaries

30 Jul 2012 | by Geraint Lloyd-Taylor

from using those athletes in the first place, and may be caught up in a PR maelstrom. If you want ...

Arif Durrani: London 2012 is the only game in town

27 Jul 2012 | by Arif Durrani

Sport Entertainment. It supports the findings of PR Week s own survey of 2,000 people that sponsors ...

Michael Phelps won't go to pot

10 Feb 2009 | by Mark Ritson

, arguably, cynical) way of generating positive PR. So let's close the book on Phelps. He can get back in ...

 

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