Search results for "PR"

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Marketing's Experiential League 2011

17 Aug 2011 | by Kim Benjamin

, PR and sponsorship arm, which has used location-based technology in campaigns for Absolut and Sony ...

Field marketing - Brands go back to the shop floor

16 Jun 2011 | by Suzy Bashford

of PR puffery. 'It's true that in many big, successful retailers, senior management are in and out ...

Profile: Michael Bates, marketing director, Morrisons

16 Jun 2010 | by Joe Thomas

from his PR department, and ceded executive control to Bolland. 'Bolland gave us the appetite in the ...

Field marketing comes into its own in the recession

10 Nov 2009 | by David Benady

hand out free samples of the ice cream. The company's marketing and PR manager, Jacqueline Walters ...

Sampling a product versus experiencing the brand

18 Nov 2008 | by Mary Cowlett

brands opportunities to create some great PR. Newland points to the 'Sets and the City' initiative ...

How to integrate experiential into campaign planning

19 Feb 2008 | by Robert McLuhan

, PR events and fashion shows. Do you think Fiat s experiential center will boost its sales? Have your ...

Mayoral candidates target ethnic groups

18 Sep 2007 | by Gareth Jones

have to work in earnest to win over London voters. As in the 2004 mayoral elections, marketing and PR ...

 

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