Mark Ritson on Branding: The six core skills needed to be a great marketer
21 Oct 2009 | by Mark Ritson
PR, was also behind many of the ideas that formed the foundation of marketing psychology. In his 1928 ...
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Marketing Guru on... why meaningless brand surveys do not matter
30 Mar 2012 | by Will Harris
, which are. Surveys are commissioned as a hook on which to hang a news story and generate PR for the ...
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