information in their advertising and PR need to be careful; consumers can go through data with a fine-toothed ...
28 Jul 2009
| by Claire Murphy
London - No matter how successful a PR campaign appears to be, marketers still struggle to measure...;
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Discussing the evaluation of a PR campaign is like ...
24 Feb 2009
| by Noelle McElhatton
Mkg, Pr 12 tmnmedia 80 38 Yes Tel, Ut, Tr 13 Electric Marketing ...
24 Jun 2008
| by Ed Kemp
appear in PR activity this year. ...
26 Mar 2008
| by Robert Gray
optimisation and brand reputation
management, PR must also be factored into any equation. Keeping
influential ...
26 Mar 2008
Google loses its pole position it
will be self-inflicted. 'A PR blunder looks the most likely way for ...
12 Dec 2007
the brand stories. Pushing PR This suggests that advertising, while remaining important in raising ...
28 Nov 2007
others The case When wine company Brown Brothers put its PR account out to
pitch in June 2006, Storm ...
07 Nov 2007
The job of PR agencies has changed dramatically over recent years....best-performing agencies, their levels of growth, and attitudes toward
the evolving role of the industry. PR ...
14 Jun 2006
Manchester, Virgin Brides launched amid a bizarre PR effort
involving Sir Richard Branson in a wedding dress ...