Search results for "PR"

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DM industry invited to define role in digital age

12 Dec 2008 | by Dan Leahul

or measuring, such as PR or advertising, purporting to be direct marketing. "While there will be ...

Philips reviews UK agency arrangements

08 Dec 2008 | by Fiona Ramsay

Carat, but Philips has also put its multi-million pound global PR account - held by Manning Selvage ...

Charity campaign urges people to reject 'pants presents'

19 Nov 2008 | by Daniel Farey-Jones

agency Cheeze with its donations idea, resulting in an email, digital advertising and PR campaign driving ...

Sampling a product versus experiencing the brand

18 Nov 2008 | by Mary Cowlett

brands opportunities to create some great PR. Newland points to the 'Sets and the City' initiative ...

Opinion: Savvy marketers will harness the 'semantic web'

10 Nov 2008 | by Jamie Riddell

This isn't solely the preserve of the PR or word-of-mouth teams. Understanding and harnessing the ...

Media Square half-year profits up after restructure

04 Nov 2008 | by Ben Bold

: international advertising and communications network The Gate Worldwide opened an office in Edinburgh, and PR ...

Positive Digital scoops charity accounts

24 Oct 2008 | by Fiona Ramsay

NSPCC is running three online marketing initiatives. Through the use of banner and online PR the ...

Opinion: What techniques can brands use to reach a female audience?

24 Oct 2008 | by Becky McOwen-Wilson

and the results used within PR articles, highlighting the disturbing facts about how little time the ...

Lavazza launches saucy 2009 calendar

22 Oct 2008 | by Gemma Charles

basis of our advertising and PR campaign, helping to deliver a significant uplift in sales. As Italy ...

Opinion: Making buzz marketing work for your brand

14 Oct 2008 | by Simon Quance

narrative through WOM engagement. Simon Quance is head of digital PR and engagement at Hyperlaunch. ...

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