The Direct Approach: Influencing the influencers
04 Nov 2005 | by Ian millner, Iris
PR, promotional marketing, brand and product development. By bringing these disciplines into the ...
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Agency.com joins TBWA London in Omnicom integration
02 Dec 2005 | by by Larissa Bannister
with services from direct marketing to PR," he says. "Like most agency groups, we are finding that ...
The Direct Approach: The agency of the future
04 Nov 2005 | by Simon Marshall, Publicis Dialog UK
, analytics and PR. In the future, there probably won't be a single optimal agency model but a range of ...
Euro RSCG London's hold on Matalan under threat
09 Aug 2005 | by by Staff
reviewing Matalan's PR business. The company has been the subject of takeover speculation. Last month, its ...
Advertisers slash marketing budgets
22 Jul 2005 | by Glen Mutel
decline in budgets for sales promotion as well more subdued PR activity. However, direct media continued ...
Campaign Direct Awards 2005: Best Travel and Leisure Campaign
08 Apr 2005
. The new attractions were promoted using TV, press, radio, outdoor and PR. Visitor numbers have grown ...
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