Search results for "PR"

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REVIEW: Marketing and advertising news in the week’s press

30 Oct 1998 | by JOHN TYLEE

PR brief to be carried out by the WPP companies, OgilvyOne, Coley Porter Bell and Ogilvy Public...marketing and PR brief to be carried out by the WPP companies, OgilvyOne, Coley Porter Bell and Ogilvy ...

CAMPAIGN REPORT ON NEW MEDIA: Brand vehicle versus DM tool - Is the internet best used to increase brand recognition, or as a direct marketing tool to consumers? Karen Yates reports on two different responses to website technology

30 Oct 1998 | by KAREN YATES

confine its pre-launch hype to direct marketing and PR, but included web activity. What it found was ...

 

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