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AMV takes over telemarketer in expansion drive

11 Jun 1998 | by Binnur Beyaztas,

Aurelia PR, design agency Horseman Cooke, direct marketing agency Craik Jones Watson Mitchell Voelkel and ...

AGENDA: How PR powered Clio launch - Renault is claiming a great success with sales of its new Clio

11 Jun 1998 | by SUE BEENSTOCK

. Renault PR co-ordinator Nikki Horton says the PR plan didn t get into gear until January because the ...

CAMPAIGN DIRECT: Profile - Maureen Mitchell. How Sainsbury’s is finding the best way to help customers shop online. What is home shopping - and will it actually work? Maureen Mitchell has the answers, Tim Rowell says

05 Jun 1998 | by TIM ROWELL

(including Mitchell) must organise local mailings, PR and press activity. In addition, they must ensure ...

Renault Clio’s ad makes its mark

04 Jun 1998 | by DANNY ROGERS

a heavyweight PR campaign by Beer Davies, which was unleashed two weeks ago in the run-up to the ...

DIRECT NEWS: Govt reveals 20 roster agencies on direct list

22 May 1998 | by Our Parliamentary Correspondent

relations companies, following pressure from its clients in Whitehall departments for more PR back-up ...

sophistication and value for money from their marketing strategies, PR consultancies have discovered the benefits

15 May 1998 | by MARY COWLETT

stand-alone PR agencies should still endeavour to employ best practice when confronted by big budgets ...

Media Audits turns its research system to look at response

01 May 1998 | by ELEANOR TRICKETT

their media budget. Martin Bartle, the PR and communications manager of the Direct Marketing ...

BT awards pounds 5m acquisition task

12 Mar 1998 | by ANNE-MARIE CRAWFORD

direct marketing and PR is likely to assume greater importance for BT, and win a higher percentage of ...

CAMPAIGN DIRECT: BRIEFS

13 Feb 1998 | by CAROLINE MARSHALL

to set up a roster of PR consultancies along similar lines to its existing advertising and direct...is to set up a roster of PR consultancies along similar lines to its existing advertising and ...

CAMPAIGN DIRECT: GGT below-the-line agencies mull new regime Robert Dwek looks at how Omnicom’s bid for the GGT Group will affect agencies above and below the line.

13 Feb 1998 | by ROBERT DWEK

PR (formerly Lynn Franks) RM Communications ...

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