19 Nov 1998
| by ANNE-MARIE CRAWFORD
: I think that it s all come a bit late.
It s a good idea but the PR opportunity was lost about two ...
19 Nov 1998
| by SUE BEENSTOCK
claims Ken
McKay, head of PR.
It has made significant attempts to simplify its product range ...
PR brief to be carried out by the WPP
companies, OgilvyOne, Coley Porter Bell and Ogilvy Public...marketing and PR brief to be carried out by the WPP
companies, OgilvyOne, Coley Porter Bell and Ogilvy ...
30 Oct 1998
| by KAREN YATES
confine its pre-launch
hype to direct marketing and PR, but included web activity. What it
found was ...
24 Sep 1998
| by KEN GOFTON
campaign and public relations through Rosalyn
Palmer PR - help to develop Royal Mail s own positioning as ...
18 Sep 1998
| by BELINDA LAWSON
the BBC licence fee should be music to
the ears of PR strategists....the BBC licence fee should be music to
the ears of PR strategists.
In a bold move, Ogilvy PR ...
03 Sep 1998
| by ROBERT GRAY
favourite breakfast
cereal? Or over Whitworths web site, perhaps?
- Well done PR firm Marketforce ...
28 Aug 1998
| by MAIRI CLARK
tone of voice will be very friendly, Martin Bartle, the DMA s PR
and communications manager, said ...
27 Aug 1998
| by FRAN LITTLEWOOD
spent on public relations, carried out
by Bite in the UK.
For Apple, PR is fundamental; the ...
27 Aug 1998
| by FRAN LITTLEWOOD
VIRGIN ATLANTIC
by Martyn Gregory
This book is so hot that British Airways PR bruiser ...