Search results for "PR"

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DMA issues guide to ease green concerns

: I think that it s all come a bit late. It s a good idea but the PR opportunity was lost about two ...

AGENDA: Pension ads are playing straight - Financial complexity and the the mis-selling scandal have prompted pensions firms to adjust their advertising and clean up their sales techniques. Sue Beenstock reports

claims Ken McKay, head of PR. It has made significant attempts to simplify its product range ...

REVIEW: Marketing and advertising news in the week’s press

PR brief to be carried out by the WPP companies, OgilvyOne, Coley Porter Bell and Ogilvy Public...marketing and PR brief to be carried out by the WPP companies, OgilvyOne, Coley Porter Bell and Ogilvy ...

CAMPAIGN REPORT ON NEW MEDIA: Brand vehicle versus DM tool - Is the internet best used to increase brand recognition, or as a direct marketing tool to consumers? Karen Yates reports on two different responses to website technology

confine its pre-launch hype to direct marketing and PR, but included web activity. What it found was ...

DMA/ROYAL MAIL AWARDS: Delivering results together - DMA/Royal Mail/Supporting the DMA awards makes good business sense for Royal Mail and has helped boost direct marketing’s status

campaign and public relations through Rosalyn Palmer PR - help to develop Royal Mail s own positioning as ...

Editorial: Lead role for PR in play for BBC fees

the BBC licence fee should be music to the ears of PR strategists....the BBC licence fee should be music to the ears of PR strategists. In a bold move, Ogilvy PR ...

MARKETING MIX: Self-promotion down to a fine art

favourite breakfast cereal? Or over Whitworths web site, perhaps? - Well done PR firm Marketforce ...

DMA hands ad task to Grey Integrated

tone of voice will be very friendly, Martin Bartle, the DMA s PR and communications manager, said ...

BUSINESS-TO-BUSINESS IT: Direct connections - Direct sales, branding, PR and the internet are

spent on public relations, carried out by Bite in the UK. For Apple, PR is fundamental; the ...

MARKETING FOCUS: Rattling good reads (and they’re about marketing) - Many books are good but few are great. Our team of reviewers picks out some of the all-time industry classics

VIRGIN ATLANTIC by Martyn Gregory This book is so hot that British Airways PR bruiser ...

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