Search results for "PR"

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CAREERS: DM’s poaching leads to trouble - A review of human resources practices carried out by the Direct Marketing Association indicates some worrying trends in the rapidly growing DM sector. Jane Bainbridge reports

11 Dec 1997 | by JANE BAINBRIDGE

staff losses. Martin Bartle, PR and communications manager at the DMA, says: There is a ...

Careers: A question of careers

20 Nov 1997 | by KEN GOFTON

%). Sponsorship needs a bit of PR itself: 211 (42.2%) out of the 500 considered it the least important ...

Saudia puts global PR account up for grabs

14 Nov 1997 | by JEMIMAH BAILEY

The Saudi Arabian airline Saudia is in talks with a number of agencies to take on its global PR...The Saudi Arabian airline Saudia is in talks with a number of agencies to take on its global PR ...

DIRECT: ON THE RECORD - Caroline Marshall quizzes AMV’s Michael Baulk about integration and the group’s acquisition of Craik Jones

07 Nov 1997 | by CAROLINE MARSHALL

marketing), Clarke Hooper (sales promotion), Freud Communications (PR) and Redwood (contract publishing ...

DIRECT: MARKETING CHALLENGE - How the band led the brand to expand Pepsi’s market share/Pepsi’s Spice Girls on-pack promotion proved effective in boosting sales over the summer, Ali Qassim says

07 Nov 1997 | by ALI QASSIM

Show. An extensive PR campaign also ran in the national and regional press and teen magazines ...

DIRECT MARKETING: FORD PUMA

06 Nov 1997 | by DRAYTON BIRD

early sales). Ford needed to take advantage of this good PR by the end of June as research ...

CND assembles ’shadow’ ad agency

31 Oct 1997 | by JOHN TYLEE

marketing and PR professionals led by the freelance art director, Phil Wyatt, and the copywriter, Laurie ...

CAMPAIGN DIRECT: MY BEST SHOT [PP] ROB SCOTT and DAVID LAZARUS. Photographs (omitted)

10 Oct 1997 | by PIPPA CONSIDINE

thousands; the PR has been worth more than pounds 350,000 to Ford. For our part, we still get ...

DIRECT MARKETING: THE REBIRTH OF COMMUNICATIONS - Shaun McIlrath says it’s time traditional agencies changed their strategies and started selling their clients’ products rather than their own advertising

10 Oct 1997 | by SHAUN MCILRATH, the joint creative dire

sale, telemarketing and PR suddenly go out the window. If agencies applied the same ingenuity to ...

DIRECT MARKETING: TOP 30 DIRECT MARKETING AGENCIES - DM giant WWAV Rapp Collins retains its number one slot despite a pounds 7 million fall in turnover in 1996. Pippa Considine reports

10 Oct 1997 | by PIPPA CONSIDINE

project management that includes PR, direct marketing, promotions and internal communications, where ...

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