Superdrug targets rival Boots with Beauty Card marketing push
04 May 2011 | by Nicola Clark
handled by ZenithOptimedia, with PR by ZPR. The move is part of a wider push to reinvigorate the ...
The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the...167 The Media Blog 1174 168 PR Voice, Jay O'Connor 1147 ...
handled by ZenithOptimedia, with PR by ZPR. The move is part of a wider push to reinvigorate the ...
; Made by Many, which oversees digital advertising; and Yellow Door, which manages PR. ...
." Superdrug also works with advertising agency HMDG, point-of-sale agency APS, and PR agency ZPR. The ...
. The new range will be supported by a direct mail campaign, in-store marketing and a PR campaign ...
, according to Garner: "The nature of the work is so diverse that you could mix a Wii designer, a PR person, a ...
advertorials, animated display ads, search and PR. Follow-up email activity will target consumers who watch ...
social media. According to Sean Greenwood, the company s PR director, it would still be using email ...
to roll out a heavyweight direct marketing, CRM, social media, affiliate, paid search and PR activity ...
, paid search and PR activity, and live events, as part of its acquisition and retention efforts. The ...