Search results for "PR"

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Lastminute.com campaign goes back to basics

22 Apr 2013 | by Alex Brownsell

, print, CRM, social and PR campaign carries the strapline "Love living Lastminute.com", and aims to tap ...

Is quality of direct marketing falling?

01 Nov 2012

because some of the direct winners at Cannes look more like tailored PR stunts." ...

Rik Haslam: Why decline in DM creative standards could be irreversible

20 Sep 2012 | by Rik Haslam

large, seem to operate in channel silos. Often, direct, digital, PR and ad agencies are all briefed to ...

Is it harder to execute promotional marketing in the social-media age? The Marketing Society Forum

08 Mar 2012

competitions they can't win, just as they have been irritated by obvious PR stunts and other crimes against ...

Charity to run gender recognition outdoor ad

20 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

includes digital, social media and PR activity, with the ad available on video-on-demand channels. Marie ...

TfL's Chris Macleod on marketing's battle against Olympic gridlock

03 Feb 2012 | by Gemma Charles

off-the-record?" he asks with a chuckle, clearly trying to tease the PR person listening in on the interview ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

02 Feb 2012 | by Staff

use of online PR MC Saatchi UK Group, wedding dance Saint@RKCR/Y R, Twitter knitter The ...

CREATIVE STRATEGY: Cheering on Mars Bars and their worthy goal

24 Jan 2012 | by Simon S Kershaw

people who play sport. This ad is more a PR film than anything. But it works because like the ...

Romanian chocolate wins direct creatives' debate

29 Nov 2011 | by Daniel Farey-Jones

campaign finished second, argued against the Rom campaign being counted as direct, calling it "a PR ...

SCA Hygiene meets shops for CRM brief

17 Nov 2011 | by Sara Kimberley

activity, created by Haygarth, included PR, sampling and a Facebook page to find the star for its summer ...

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