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PR: searching for effective measurement

28 Jul 2009 | by Claire Murphy

London - No matter how successful a PR campaign appears to be, marketers still struggle to measure...; mso-fareast-language:#0400; mso-bidi-language:#0400;} Discussing the evaluation of a PR campaign is like ...

PR: agencies suffer digital jet lag

28 Jul 2009 | by Becky Wilkerson

campaigns. But are PR agencies as well-equipped to push brands online?...Queensland, is one of the best recent examples of the power of PR. It has also done an outstanding job in ...

 

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