Search results for "PR"

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IT marketing campaigns are gambles that do not pay off

29 Jul 2004 | by Sam Matthews,

LONDON – Many IT marketing and PR campaigns are a gamble and do not pay off, according to a new..., also found that, of all marketing functions, PR's lack of accountability and indirect impact on sales ...

Shawe quits Sainsbury's

29 Jul 2004 | by Tom Williams

replacement PR boss. Shawe told PRWeek she had always planned to leave Sainsbury’s after former CEO Sir ...

Virtue expands operations with production arm purchase

27 Jul 2004 | by Sam Matthews,

distribution and video archive management. The new organisation will serve clients in financial PR and ...

Lastminute.com drops Gavin Anderson

27 Jul 2004 | by Tom Williams

Lastminute.com has dropped Gavin Anderson after just seven months, switching its financial PR...Maitland’s win comes in the wake of former GA CEO Neil Bennett’s move to the financial PR agency ...

Man Utd helps out hometown in US tourism campaign

26 Jul 2004 | by Joe Lepper,

team and Marketing Manchester will link up in the coming months to produce joint PR campaigns, which ...

Starfish scoops Iceland PR brief

23 Jul 2004 | by Ian Hall

Starfish Communications has won the battle to secure food retailer Iceland’s national consumer PR...Iceland’s coverage in the national media and will promote four forthcoming product ranges, with PR targeting ...

Martin/Paltrow PR goes to Monk

23 Jul 2004

Ian Monk Associates (IMA) has sealed a contract to handle UK personal PR for Coldplay singer Chris...currently working on a third album. Former Sky TV senior publicist Waddington-Irvine said Monk’s PR would ...

Tarbett named Banner PR chief

23 Jul 2004 | by Richard Cann

Tarbett as director of PR to head its 14-strong comms division....Tarbett fills the post vacated in February by Tracey Pretorius, who became analyst and PR manager ...

Maltese tourism body in PR pitch

23 Jul 2004

Tour operator Holiday Malta Company is reviewing its external PR support. The company, owned by...Incumbent PR agency Marketeer is understood to be repitching for the business. The winning ...

Data firm NA to extend PR reach

23 Jul 2004

The US firm’s PR has previously concentrated on promoting its products and services through ...

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