AstraZeneca is holding a regional public relations pitch for Nexium. The brief calls on agencies to evaluate the product's communications results and is reported to involve Weber Shandwick, Burson-Marsteller and Ruder Finn.
, it certainly has its challenges. While the number of international PR firms has grown as brands...barely touches or comes close to real PR. In 1997, the Asian economic collapse had its epicentre in ...
map of global environmental excellence," he said. The SEC business will be handled by Tag PR account ...
our knowledge and reach. Features to excite PR people? Controversial topics and the guts to try ...
charts. PR professionals face a challenge when they're promoting albums whose creator has passed away ...
Lexis PR's success in refocusing its business after the disastrous launch of Coca-Cola's Dasani water is ...
and Quaker brands, while Munro Forster poached the lion's share of Kellogg's UK PR from incumbent...Despite this, there were some strong contenders for the title, including Frank PR, which put in an ...
Leading PR professionals from a variety of agencies, corporations, and nonprofits participated in ...
on the company's enterprise division. Google handles most of its PR and communications in-house.
." Thomas says the use of other PR tools - VNRs, ANRs, and RMTs (radio media tours) - before and after the ...
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