12 Dec 2002
RED has eschewed conventional PR thinking to buck the market trend, achieving global press coverage...This has been a painful year for the big PR agencies. Not all are willing to talk about the ...
21 Nov 2002
| by MARK RITSON, assistant professor of marketing at the London Business School
. Advertising agencies still espouse solutions that centre on advertising, PR agencies always suggest PR, direct ...
15 Aug 2002
| by MARK RITSON, assistant professor of marketing at the London
Business School
PR is relatively cheap and is a wonderful method of ...
25 Jul 2002
Alcohol Concern has condemned a PR offensive by Halewood
International for its 8.4% pre-packaged
25 Jul 2002
from the media, the PR
industry, marketing departments and in-house clients. They include Jim
Marshall ...
20 Jun 2002
Mattel is launching a PR campaign through Bristol-based design
consultancy oakwood dc, celebrating
13 Jun 2002
PR slap to rival Lufthansa
celebrating Ireland's advancement to the second round of the World Cup.
16 May 2002
In compiling this annual survey, Marketing invites PR agencies to
identify how much of their income...of the
PR industry. What can be said is that 2001 was a difficult year overall for classic
City PR ...
16 May 2002
questions, such as why PR has
suffered more than, say, direct marketing, and what the prospects for ...
16 May 2002
From the information provided for this year's league tables,
consumer PR is calculated to have...have been fewer budget delays
than expected. Everyone thought that consumer PR would sit on its
hands ...