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SPONSORED FEATURE - Not only is PR more flexible and far less of a blunt instrument than...downturn, PR has outperform-ed the market. However, more still needs to be done to educate clients about ...
marketing. As a result, PR is emerging as a mainstream brand-building tool that can lead integrated...;} Recent financial results from some of the major PR players tell a predictable story - the market is ...
SPONSORED FEATURE - Digital PR is not a panacea for every brand challenge, and unless a...perceptions of their brands minute by minute, digital PR is not the silver bullet' of the communications ...
conversation before needing those skills in a PR crisis. In real life, the best defence is a not a strong ...
SPONSORED FEATURE - A consumer PR agency can devise a creative solution as to how any brand can...least, should replace the word football' with consumer PR'. With the World Cup taking place next ...
SPONSORED FEATURE - PR is best-placed to capitalise on social media's rising popularity, as it...illustrates the changes taking place in the world of PR. Although PR is inherently a more subtle form of ...
