Big changes, big demands
04 Apr 2013 | by Camilla Horwood, Edelman
The NHS reforms and wider mix of health stakeholders pose a challenge to those in PR....the Healthcare PR Ideas Lab ...
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There are times when a PR professional acknowledges that today will not be a good day. So pity ...
The NHS reforms and wider mix of health stakeholders pose a challenge to those in PR....the Healthcare PR Ideas Lab ...
broad PR strategies to ones that include direct stakeholder engagement. Approaches that include advocacy ...
Healthcare PR Ideas Lab ...
Big pharma deserves some good PR - and there are increasing opportunities to create it....is the balance? Is enough being done to PR the pharma industry and those who work within it? There ...
A swift response, a heartfelt apology and news updates are key to averting a PR disaster, as BP and...For every well-planned ad campaign, there is also a PR disaster potentially waiting to ...
Building a digital strategy is very different from building one for PR or public affairs....PR or public affairs strategy. Rather, to succeed in harnessing the opportunity that digital comms ...
newspapers are unimportant or that the key PR skills of story development, content placement and ...
These are exciting times to be in PR. I know industry leaders say that every year, but this time ...
you can't control messages or put words in people's mouths - something the PR industry has tackled for ...