Special Report, Direct Marketing: charting the route to integration
17 Nov 2009 | by David Benady
advertising, PR, direct marketing and digital. 'You need to be able to integrate when it comes to planning ...
partnership activity with football clubs. Regional activity was handled by EMO and PR activity was managed by ...
advertising, PR, direct marketing and digital. 'You need to be able to integrate when it comes to planning ...
The TweetLevel index , launched by PR agency Edelman, uses an algorithm incorporating elements ...
LONDON - Cobra Beer is to run an integrated advertising, digital PR and retail campaign...a Twitter game - Twindaloo - and a dedicated "We Love Curry" page on Facebook. PR activity will ...
Maybe all these brand problems are only coming from PR mistakes. If they sort that I'd bet these crises ...
broaden the types of user data it sells to advertisers. Its PR boss, Elliot Schrage, told The Register ...
partnership was developed by Threepipe PR and IPC Ignite's sponsorship and brand solutions manager Rob ...
that the effort will boost its profile. Harriet Rochester, marketing and PR manager for Newbury ...
A survey by PR agency Weber Shandwick of 1,021 UK consumers found that 26% cited online advocacy ...
a consumer PR campaign in the run up to Christmas. In a customer survey of 5,000 people ...