There can be no doubt that radio and online media are increasingly recognised by PR professionals...Technology in broadcast media continues to advance quickly and the PR industry has to respond and ...
Can the effect of radio campaigns be measured? PRWeek finds out why this sector of the PR industry...The PR industry resonates with debates on how best to measure the value of PR. Yet whatever these ...
Ask enough corporate PR specialists how they evaluate the success of the broadcast element of their
What can a radio and online PR campaign deliver that a print or TV campaign cannot? PRWeek set ...
. Brand-funded programming is editorially focused: it is about content creation. Therefore it is a function of PR ...
. This was supplemented by PR and advertising flagging O2 involvement. EXECUTION O2 planned various ...
breakfast." The microsite was created by Manchester-based agency magneticNorth. PR for National Breakfast ...
Allan, PR and marketing director of high.tv, commented that the deal would bring branding awareness for ...
', lastminute.com has upped its adspend to £3.6m for the late summer. PR may also be an issue: some have suggested ...
their own digital agency, prompting BA to hunt for new digital partner. BA is in the middle of a PR ...
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