Media Analysis: Finance titles aim to capture FDs
19 Nov 2004
Finance Week launched last week with a bullish anti-spin statement of intent that will make PR ...
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Media Analysis: Healthy diets gain press exposure
03 Dec 2004
eating debate to push products are still better served by more mainstream publications. Lexis PR head of ...
Media Perspective: Is high commission really what's behind the rise of outdoor?
19 Nov 2004 | by Ian Darby, ian.darby@haynet.com
a gauze of malt, hops and yeast. More soberly, I noted some more good PR for the outdoor industry ...
News Analysis: When a 'PR crisis' is not a PR crisis
12 Nov 2004 | by Gerry McCusker
Why is it that the PR industry always gets it in the neck when things go wrong? The author of..., in its own small way, a PR disaster: my reputation as a convivial host lay in shreds. If you ...
Media Analysis: Scots media benefit from local PR
12 Nov 2004
newspapers and finds the increasingly vibrant market lends itself to locally tuned PR approaches....to hear from any PRO who has a story. But, like any paper, we find most of the PR info we receive is ...
Media Analysis: PROs set sights on Metro's million
29 Oct 2004
to Lexis PR joint-head of consumer Fiona Jolly: 'It works very well for product giveaways and ...
Media Analysis: TV soaps and the media machine
08 Oct 2004
publicist Sharon Hanley illustrates the difficulty she has in planning PR 'strategy' - for example ...
Media Analysis: Making the media a talking point
24 Sep 2004
round. So we'll want to speak to programme editors and magazine editors, as well as the big names in PR ...
Media Analysis: Teen titles vital to cosmetics firms
17 Sep 2004
products to a younger audience. Gillian Waddell, managing director of Fuel PR, which represents several ...
News Analysis: Toxic Sludge falls short on delivery
10 Sep 2004 | by David Gallagher
bits - the colourful anecdotes of shadowy PR practices and methods such as video news releases and ...
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