Search results for "PR"

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Brands tackle the content conundrum

03 Dec 2012 | by Stuart Derrick

from PR and social-media agencies, so it gets complicated. Lazopoulos If something doesn t add to ...

Branded content: how to get into the 2 per cent

29 Nov 2012 | by Stuart Derrick

and events it s not just film and TV. A lot of our people have a PR background and understand what ...

Tailored content hits the target

31 Jan 2012 | by Lynsey Barber

media may (previously) have been (treated as) PR, but now it comes out of a marketing budget. That has ...

Building a bridge between brands and consumers

31 Jan 2012 | by Louise Pearce, Forward

Britain with a lot of people. In the room there will frequently be members of PR, media sales, advertising ...

Expedia challenges analytics to boost ROI

07 Sep 2011

ways: brand engagement or PR, customer service, direct acquisition.' He adds: 'I don't think there ...

The Big Digital Debate: How to create value from digital

02 Dec 2010 | by Noelle McElhatton

because it s that important for us to drive social recommendation. Our PR team has been given extra budget ...

What Next in Digital?

28 Jun 2010 | by Suzanne Bidlake

competing claims. "Digital is an enormous area covering everything from paid search to PR," she says. "You ...

Start small, aim big

25 Jun 2010 | by Adam Graham and Zaid Al-Zaidy, Saint@RKCR/Y&R

them directly. This wasn't just PR, but a key facet of the campaign that was virtually free. Our ...

 

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