Search results for "PR"

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Marketing Guru on... why meaningless brand surveys do not matter

30 Mar 2012 | by Will Harris

, which are. Surveys are commissioned as a hook on which to hang a news story and generate PR for the ...

BrandAlley shifts focus to customer emotions

28 Mar 2012 | by Matthew Chapman

designer fashion labels, such as Emporio Armani and Dolce Gabbana. Marketing and PR director Melissa ...

Marc Pritchard interview: How P&G 'cracked' social ROI

28 Mar 2012 | by Noelle McElhatton

became an integrated organisation . We then worked with all of our agencies advertising, digital, PR ...

Lastminute.com goes 'back to roots'

27 Mar 2012 | by Loulla-Mae Eleftheriou-Smith

and PR, has led the campaign while the business continues to look for a replacement for Mark Fells ...

Top 100 creative agencies 2012

26 Mar 2012 | by Bob Willott

offer, such as digital, PR, CRM and direct marketing. So while raw media billings may have been fairly ...

Claire Beale: Can adland answer the call for great writing?

22 Mar 2012 | by Claire Beale

roaring PR that the ad attracted, a toy shop took up the idea and introduced a line of elaborate paper ...

ISBA Conference: Social media measurement is 'growing up'

21 Mar 2012 | by Sarah Shearman

" taking part in social media, including marketing PR, operations and legal. He said most companies ...

Kony 2012: The Marketing Lessons

21 Mar 2012 | by Nicola Clark

for negative PR is essential. Don't underestimate your audience Digital experts have long ...

Plum makes first foray into TV

16 Mar 2012 | by John Reynolds

the campaign also runs along PR and social media. Follow John Reynolds on Twitter ...

Helen Edwards: Buy My Face's lesson in brand charm

14 Mar 2012 | by Helen Edwards, PPA, Business columnist of the year

brand on a face (pictured, below right). Clever PR then led to the story being picked up by the national ...

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