Experiential marketing: The pop-up phenomenon
26 Apr 2011 | by Nicola Clark
number of brands has turned to pop-up activity to provide a burst of PR activity and another reason for ...
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Mojo Magazine and Glenfiddich sign sponsorship deal
27 Apr 2011 | by Daniel Farey-Jones
platforms and via a PR campaign encompassing print, radio and online. Glenfiddich will also support two ...
Diary: 'I see dead planners'
22 Apr 2011
truthfully boast: "I target dead people." The PR the billboard generated was priceless. To quote a report in ...
Close-up: Social media moves on to real-world experience
22 Apr 2011
managing director, and Graham Drew, who will be the creative director. The agency has also hired the PR ...
Mobile's Next Frontier
22 Apr 2011
PR. KNORR - DLKW LOWE Ash Amrite, director of digital development, DLKW Lowe: We launched Knorr ...
Creature wins UK pitch for Science Museum
21 Apr 2011 | by Anne Cassidy
, social media, experiential and PR activity. The campaign takes inspiration from the museum ...
AnalogFolk lands Cancer Research UK brief
21 Apr 2011 | by Matt Williams
agencies. Nicola Dodd, the head of PR for Cancer Research UK, made the appointment. AnalogFolk will now ...
Credit-checking brand Credit Confidential debuts with £5m push
20 Apr 2011 | by Alex Brownsell
provided by Callcredit. A TV, print, online and PR campaign will attempt to explain to consumers the ...
Saab signs up as sponsor for first PowerPlay Golf event
20 Apr 2011 | by John Reynolds
globally, will run across print, online and PR. Cricket has been given a much-needed fillip by Twenty20 ...
The FA Cup: a clear game plan
20 Apr 2011 | by John Reynolds
, head of sports at PR agency Hill Knowlton. 'The danger for brands is that if they mirror what the ...
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