Search results for "PR"

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Punter Appeal - JWT London

20 Oct 2011 | by Matt Williams

for the return of the cuter real-life canine. JWT will be pleased to see that, now the PR frenzy has ...

On the Campaign Couch...with JB

20 Oct 2011

is minuscule by comparison, I believe that we can best build our profile via PR rather than ...

Engaging with the masses

19 Oct 2011 | by Nick Adams, managing director of Sense

online. There was then a PR stunt in Trafalgar Square that led to 8m YouTube hits in one day, and our ...

BlackBerry brand takes battering, search data suggests

18 Oct 2011 | by Matthew Chapman

on to search for Facebook and Twitter, suggesting the PR disaster was spread to social networks ...

Is conflict a barrier at pitchlist stage?

13 Oct 2011 | by John Tylee

. "In the past, we've used agencies - particularly for PR - that do handle competitive accounts. But we ...

Brand manager of the week: Becki Rowe, General manager, marketing, PR and visual merchandising, Ann

12 Oct 2011

- Describe yourself in three words. Impatient, daring, passionate. - What would you be if you weren't a brand manager? A forensic anthropologist or biochemist. - What advice would you give someone starting their marketing career today? Solid experience on the shop floor or area management...

THE TALENT REPORT: revealing the most innovative recruitment methods brands are using today

12 Oct 2011 | by Peter Crush

solution has become a well-known PR case study: the 'Best job in the world' campaign. Tourism Queensland ...

Is PR really worth it? Stuart Smith, Ogilvy PR

12 Oct 2011 | by Stuart Smith, chief executive EMEA, Ogilvy PR

The importance of earned media such as social networks is rising, corporate PR can no longer ignore...If you are a PR person, you already subscribe to the idea that the discipline of 'earned media' is ...

The living, breathing strategy: Richard Medley, Spider PR

12 Oct 2011 | by Richard Medley, managing director, Spider PR

share his or her thoughts. This is a good thing for marketers as more relevant, business-led PR ...

The 10 golden rules of PR: Hilary Meachham, Focus PR

12 Oct 2011 | by Hilary Meacham, founder and managing director, Focus PR

For brands and PR agencies to work together in the long term, it's essential to abide by a code of...as though clients are from Mars and PR consultancies are from Venus. Each enters into the ...

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