Search results for "PR"

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Integration is alive and kicking

07 Dec 2011 | by Sally Laurie, Dr Kathleen Mortimer, Northampton Business School

promotion, PR, social media or any combination of these tools, and they obviously have to integrate and ...

A User-First Approach

07 Dec 2011 | by Marc Heal, Duke & Earl

unprecedented number of stakeholders may be involved - PR and social media agencies as well as a creative agency ...

The Perfect Storm; Integration roundtable discussion

07 Dec 2011 | by Stuart Derrick

blurring, but I'm still working with a PR agency, a media buying agency, an ad agency and a social agency ...

E-mail can still be a blast

10 Nov 2011 | by Emily Goodyear, WRM Media

". Emily Goodyear is the PR and marketing manager at WRM Media TAKE-OUTS Consider what makes ...

Engagement: The seven-minute challenge

10 Nov 2011 | by Stuart Derrick

measured the success of its flashmobs in metrics such as PR coverage and footfall into stores. Agencies are ...

Engaging with the masses

19 Oct 2011 | by Nick Adams, managing director of Sense

online. There was then a PR stunt in Trafalgar Square that led to 8m YouTube hits in one day, and our ...

Is PR really worth it? Stuart Smith, Ogilvy PR

12 Oct 2011 | by Stuart Smith, chief executive EMEA, Ogilvy PR

The importance of earned media such as social networks is rising, corporate PR can no longer ignore...If you are a PR person, you already subscribe to the idea that the discipline of 'earned media' is ...

The living, breathing strategy: Richard Medley, Spider PR

12 Oct 2011 | by Richard Medley, managing director, Spider PR

share his or her thoughts. This is a good thing for marketers as more relevant, business-led PR ...

The 10 golden rules of PR: Hilary Meachham, Focus PR

12 Oct 2011 | by Hilary Meacham, founder and managing director, Focus PR

For brands and PR agencies to work together in the long term, it's essential to abide by a code of...as though clients are from Mars and PR consultancies are from Venus. Each enters into the ...

Telling a great story together, Miki Haines-Sanger, Golden Goose PR

12 Oct 2011 | by Miki Haines-Sanger, founding partner, Golden Goose PR

Some of the most effective campaigns are those where the PR agency has been at the core of...As social media and experiential activities blur the boundaries between PR, marketing and ...

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