Search results for "PR"

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On The Campaign Couch...with JB

10 Nov 2011 | by Jeremy Bullmore

. Press releases and PR. As with any brand, each agency is rated not absolutely but relatively. So some ...

Think BR: The perils of being a repertoire brand

07 Nov 2011 | by Jon Weeks

management to face PR challenges when consumers realise that the underlying value to them has changed. And ...

On the Campaign Couch...with JB

20 Oct 2011

is minuscule by comparison, I believe that we can best build our profile via PR rather than ...

Think BR: Boosting profits through an ethical supply chain

07 Oct 2011 | by Stuart Whitwell

. Big brands are expected to have clear ethical promises woven into their marketing, PR and core ...

Editor's Comment: British Gas aims for a low profile

04 Oct 2011

cursing their energy bills. To add to these PR sore-points, British Gas is part of a controversial ...

Helen Edwards on Branding: Why flag-waving is flawed

21 Sep 2011 | by Helen Edwards

across all four home nations. Certainly, that is something that can be used in PR to help create a ...

On the Campaign Couch ... with JB

19 Aug 2011 | by Jeremy Bullmore

extendibility, longevity, social network and PR potential, and whether or not it could be better expressed in ...

Why Rupert Murdoch must get a grip of brand News Corp

15 Jul 2011 | by Allyson Stewart-Allen

high-profile range of interested parties? Surely the appointment of crisis PR firm Edelman to get you out of a ...

A digital future: The new Pepsi challenge

24 Jun 2011 | by Nicola Clark

campaign. Arguably, by choosing not to advertise during Super Bowl, Pepsi enjoyed a golden PR moment ...

Helen Edwards on Branding: Take up the baton, maestro

15 Jun 2011 | by Helen Edwards

flight, pinging tiny echoes off the auditorium roof. The brass of PR introduces variations on the ...

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