Integration is alive and kicking
07 Dec 2011 | by Sally Laurie, Dr Kathleen Mortimer, Northampton Business School
promotion, PR, social media or any combination of these tools, and they obviously have to integrate and ...
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Lastminute.com hires Adam & Eve to £6m creative account
20 Dec 2011 | by Alex Brownsell
Lastminute.com across Europe from next year. Kathy Maxwell, head of brand PR at Lastminute.com, said: "[Adam ...
A User-First Approach
07 Dec 2011 | by Marc Heal, Duke & Earl
unprecedented number of stakeholders may be involved - PR and social media agencies as well as a creative agency ...
The Perfect Storm; Integration roundtable discussion
07 Dec 2011 | by Stuart Derrick
blurring, but I'm still working with a PR agency, a media buying agency, an ad agency and a social agency ...
Where art meets advertising
02 Dec 2011 | by Christopher Lockwood
PR machine. Art's very own first lady, Maia Norman (and Hirst's partner), has turned the ...
Who'll be serving a turkey for Christmas?
01 Dec 2011
. A PR initiative and a seeding programme were put in place to get people talking about this even ...
Is Amsterdam now back in business?
24 Nov 2011 | by John Tylee
Finch, the former Wieden Kennedy Amsterdam PR director, who has lived in the city for ten years ...
Is a single trade body a good idea?
10 Nov 2011 | by John Tylee
IPA council last year, is floating the idea more as a PR stunt. Scott Knox, the MAA's managing ...
On The Campaign Couch...with JB
10 Nov 2011 | by Jeremy Bullmore
. Press releases and PR. As with any brand, each agency is rated not absolutely but relatively. So some ...
E-mail can still be a blast
10 Nov 2011 | by Emily Goodyear, WRM Media
". Emily Goodyear is the PR and marketing manager at WRM Media TAKE-OUTS Consider what makes ...
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£32,500 - £37,500, Central London
Most read
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- South Africa seeks digital help to combat 'negative perceptions'
