Search results for "PR"

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Adwatch Review: Microsoft

08 Dec 2009

the PR soundbite: 'This is the year of the consumer.' Notwithstanding that in December 2006 Time ...

Mark Ritson on Branding: Renaming Newcastle United's St James' Park stadium destroys brand equity

17 Nov 2009 | by Mark Ritson

smart. Fiona McLachlan, PR agency Weber Shandwick's head of media and co-head of sport, said: 'The ...

Marketing Mole: Who does Google think you are? - Mike Hoban, Communications director, Directgov

17 Nov 2009

Directgov. This project should have greater visibility, and a concerted PR effort to explain its benefits ...

Marketing Mole: Who does Google think you are? - Vicki Franks, Marketing director, Kao Brands

03 Nov 2009

create a bigger presence for Kao in the UK. The company's PR is focused on product announcements, so ...

Marketing Mole: Who does Google think you are? - Sally Cowdry, Marketing director, O2

27 Oct 2009

plans. She clearly features in a lot of O2 PR content, so she should focus on getting the most recent ...

Mark Ritson on Branding: The six core skills needed to be a great marketer

21 Oct 2009 | by Mark Ritson

PR, was also behind many of the ideas that formed the foundation of marketing psychology. In his 1928 ...

Mark Ritson on Branding: bollocks to Twitter and bollocks to it being worth one billion dollars

29 Sep 2009 | by Mark Ritson

at Twitter, for all its glorious PR and amazing technological impact, there is nothing. Not a cent ...

Editor's comment: At last, true reality TV

15 Sep 2009 | by Lucy Barrett

and realistic avenue for media or PR budgets, while helping to fund UK production. Of course, unless ...

Marketing Mole: Name that brand

08 Sep 2009

Champagne. Last week's winner was Jasper Rosenau of Intelligent PR, in London, who correctly identified ...

Andrew Walmsley on Digital: brands make a hash of using Twitter

11 Aug 2009 | by Andrew Walmsley

Fame, praise, untold amounts of free PR and content going viral' - these are the glittering ...

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