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CAMPAIGN DIRECT: PROFILE - CATHY SMITH. Marketer delivering BA’s promise to repair relationships with key fliers. Cathy Smith has refocused the airline’s marketing to help rebuild its damaged image, Robert Dwek writes

18 Dec 1998 | by ROBERT DWEK

zealous PR people decided they didn t like the look of Campaign s pre-faxed questions which ...

Saatchis scoops dollars 30m Lycra task

11 Dec 1998 | by MICHELE MARTIN

, New York and Swiss offices as well as its sister PR agency, the Rowland Company, which handles Lycra ...

OPINION: COI suffers unwarranted attention from ministers

11 Dec 1998 | by STEFANO HATFIELD

, the Government s advertising and PR operation not only survived a recent rigorous review of all its ...

Regional press backs pounds 3m marketing drive

04 Dec 1998 | by ANNA GRIFFITHS

. The campaign, which starts in March, will use trade and regional press, direct mail and PR. It is ...

Omnicom chiefs plan to replicate AMV’s successful model globally

04 Dec 1998 | by JOHN TYLEE

AMV group in the UK, whose interests range from advertising to contract publishing and from PR to ...

MEDIA: FOR THE RECORD

27 Nov 1998 | by ALASDAIR REID

Exchange, and the specialist youth PR and marketing agency, FFI, which has already developed a logo for ...

IPA AWARDS - The Verdict. Out went the gongs and in came stars Campaign staff ask if the IPA did justice to the victors and whether the best entries won the awards created to show clients that ads really work.

20 Nov 1998 | by CAROLINE MARSHALL, DOMINIC MILLS and JO

campaign had won the Grand Prix? In PR terms, the best that can be said is that the award was ...

Coronation Street’s Deirdre features in D&A’s range launch

13 Nov 1998 | by ELEANOR TRICKETT

backed by mobile poster sites in London and Manchester as well as PR activity challenging the ...

Euro RSCG lands German launch of Kholer

06 Nov 1998

company, Kholer Co, in the German market. The brief includes advertising, sales promotion and PR, but ...

Euro RSCG lands German launch of Kholer

06 Nov 1998

company, Kholer Co, in the German market. The brief includes advertising, sales promotion and PR, but ...

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