Search results for "PR"

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STOP PRESS: PR agencies vie for Computing Awards

26 Sep 1997 | by JULIETTE GARSIDE

Three PR agencies are on the shortlist for the PR campaign of the year award at the Computing...Three PR agencies are on the shortlist for the PR campaign of the year award at the Computing ...

Grandfield makes successful bid for Taylor Nelson AGB

26 Sep 1997 | by JEMIMAH BAILEY

financial PR. Incumbent agency Brunswick pitched for the account, as well as Financial Dynamics....financial PR. Incumbent agency Brunswick pitched for the account, as well as Financial Dynamics ...

PERSPECTIVE: It’s worth courting the media to make ads more effective

26 Sep 1997 | by STEFANO HATFIELD

coverage; they employ PR people to achieve this kind of free advertising for themselves and their ...

CAMPAIGN REPORT: EUROPEAN MEDIA - How to become a Euro media brand/Websites, conferences, supplements - brand extensions are set to become big business. Andy Fry focuses on the approaches of seven of Europe’s key international players

26 Sep 1997 | by ANDY FRY

destinations. This is good PR for the paper, Green says. Already, users can book theatre tickets via the site ...

MARKETING FORUM 97: Why marketers need better PR - The Marketing Forum’s closing address

25 Sep 1997 | by MIKE HEWITT

You know that feeling you ve had for a while now that you and your fellow board members just don t see eye to eye? Well, the Marketing Council has some good news: You re not paranoid - they really do hate you.

ADVERTISING & PROMOTION: WildFire hired

25 Sep 1997 | by DRAYTON BIRD who runs the Drayton Bird

Retail marketing specialist RMP has hired WildFire Communications to handle PR after a competitive...Retail marketing specialist RMP has hired WildFire Communications to handle PR after a ...

CAREERS: Movers

25 Sep 1997 | by KEN GOFTON

firm Norton Rose. Ireen Esmann, Club Med s PR and promotions manager, has been promoted to ...

MARKETING TECHNIQUE: DIRECT MARKETING - Contributors to this issue

25 Sep 1997 | by KEN GOFTON

, from Bella to PR Week and Marketing. Ken Gofton, who reports from the UK Direct convention in ...

MARKETING TECHNIQUE: Back on track - A professional marketing approach to Sheffield’s municipal transport had to overcome scepticism among politicians as well as win over commuters to the benefits of travelling by tram

25 Sep 1997 | by DAVID SUMNER-SMITH

director Gail Dudleston. Press, posters and local radio were all used, as well as PR. But by far ...

MARKETING TECHNIQUE: Mail Order - Growth to make your head spin/Direct marketing is proving to be a major growth area for companies selling premium beer, wine and spirits. David Sumner-Smith reports

25 Sep 1997 | by DAVID SUMNER-SMITH

& Associates, a PR company specialising in the drinks industry, points out that if you know your wine you ...

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