Search results for "PR"

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National Savings media goes to pitch

14 Nov 1997 | by CLAIRE BEALE

PR and direct marketing. Invitations to tender for the accounts have been advertised in the ...

Editorial: Smoke without fire can hurt your image

14 Nov 1997 | by ADRIAN WHEELER, chairman of the PRCA ma

reality, not returning the donation would have been equally damaging in PR terms. So the Government is ...

LIVE ISSUE/ACCURIST CAMPAIGN: Are the Accurist ad’s ’shock tactics’ unsuitable? - It’s contentious, but is the image insensitive? Mairi Clark canvasses opinion

14 Nov 1997 | by MAIRI CLARK

they used the shock imagery to benefit the brand rather than for PR. Ben Walker, a copywriter ...

MARKETING MIX: BT will only play with the big kids

13 Nov 1997 | by LISA CAMPBELL

wants to talk to small PR companies....longer wants to talk to small PR companies. Last month, it sent out a complicated document ...

INTEGRATED: TX1 TAXI

13 Nov 1997 | by PATRICK BARRETT

and on local radio. Craik Jones also ran PR initiatives, including targeted press releases ...

Platform: Why youth PR must lose its cliquey image - Portraying youth marketing as complex and

07 Nov 1997 | by DAN HOLLIDAY, associate director for Hi

. A PR company does not need to make a complete prat of itself trying to prove how in touch it is ...

Braun

07 Nov 1997 | by JULIETTE GARSIDE

Electrical goods brand Braun has appointed Cohn and Wolfe to handle the PR surrounding its...Electrical goods brand Braun has appointed Cohn and Wolfe to handle the PR surrounding its ...

STOP PRESS: Training for crisis management

07 Nov 1997 | by JEMIMAH BAILEY

Eighty per cent of PR consultancy work is handled on a long term contract, according to a survey...Eighty per cent of PR consultancy work is handled on a long term contract, according to a survey ...

HOTLINE

07 Nov 1997 | by VICTORIA MEDHURST

at HHCL with responsibility for new business and PR. Her previous jobs included a three-year stint

FOCUS: SPONSORED SUPPLEMENTS - Now a few words from our sponsors/Client names are becoming an increasingly familiar sight beneath the mastheads of mainstream supplements. Phoebe Gay reads between the sponsors’ lines

07 Nov 1997 | by PHOEBE GAY

increasingly, becoming an option for PR executives. These booklets, or inserts, are sold with a trade or ...

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