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Forward: If you emulate success, be mindful of context

of a show-stopping billboard? Should they ask their PR agency, which knows how to keep on the right ...

Round table: Smart content holds the key to engagement

means that advertising agencies and PR agencies have been able to make a land-grab for this content ...

Oxford Street plots brand overhaul in fightback against Westfield

Oxford Street as a shopping destination only via online and PR activity. It is undecided whether a ...

Dairy Milk launches Marvellous Creations brand extension

will also include press, PR, sampling, social media and in-store activity. Emad Nadim, assistant ...

Trading Places: this week's people moves

, media and PR....following the departure of David Hompe . ( Media Week ) PR Starbucks has recruited Pagefield ...

Three lessons from this year's ISBA conference

earlier session, Sainsbury's head of PR Sarah Ellis, who has been identified by the supermarket ...

L'Oréal to insist on marketers becoming 'more commercially adept'

, and is currently its head of PR. Ellis told the ISBA conference the experience had been ...

Trading Places: this week's people moves

advertising, marketing, media and PR....to the new role of head of industry programmes. ( Media Week ) PR Nick Jones , the Government ...

HSBC plots global 150th anniversary celebrations

golf properties. Hill Knowlton, the bank s sports PR agency, will also be heavily involved ...

The five rules of social media management

's biggest focus group, reputation-building PR and internal communications. In fact, boosting sales comes ...

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