Search results for "PR"

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Forget David v Goliath - challenger brands have evolved

28 Aug 2012 | by Adam Morgan and Mark Holden

. Crucially, take risks. Build PR and legal expertise into the team. The Missionary The Missionary is ...

Case study: Boots No.7 - intelligent media planning

24 May 2005 | by Professor Angus Jenkinson and Branko Sain

, consumer insight, direct and relationship marketing (through the Advantage Card), PR, and communication ...

Top five reasons to use RSS

13 Apr 2005 | by Fergus Burns, Nooked

, PR and marketing professionals are slow to adopt RSS. Many of you may believe it's too difficult or ...

Full Frontal PR

14 Mar 2005 | by Richard Laermer

Bloomberg Press and distributed in the UK by Kogan Page, shows small businesses how to generate PR without...marketing budget that could support little more than buzz, 'The Blair Witch Project' used word-of-mouth PR ...

Talespin: public relations disasters

13 Jan 2005 | by Gerry McCusker

Gerry McCusker details some of the world's worst PR disasters in this new book, published by Kogan...is able to use PR tactics to increase its own profile - gaining fame by association - and securing ...

How UK organisations can conquer US vertical industries effectively

05 Apr 2004 | by Flora Iacchia

customers who can act as local references. US-based marketing and PR consultant Flora Iacchia explains how

Case Study: Millfield Partnership - integrated marketing powers the fastest growing IFA network

20 Feb 2004 | by Professor Angus Jenkinson and Branko Sain

use their combined might to reduce their PR costs and their regulatory compliance costs. However ...

Case Study: IBM - A new model for IMC

23 Jan 2004 | by Professor Angus Jenkinson and Branko Sain

, advertising, PR, etc), with each group interfacing with a specialist agency or agencies. In many cases, this ...

Ford StreetKa - a new star shines over the old brand

19 Dec 2003 | by Professor Angus Jenkinson and Branko Sain

Ogilvy and the PR agency Piranha Kid were appointed by Ford as partners in the journey that activated ...

Brand Failures

01 Apr 2003 | by Matt Haig

, categorized as: classic failures; idea failures; extension failures; PR failures; culture failures ...

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