Search results for "PR"

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The kings of La Croisette line up for advertising's Olympics

13 Jun 2013

not forgetting the sister industries PR and branding. Only consumer insight remains excluded. Maybe ...

Dave Senay is putting PR on the map from St Louis to London

13 Jun 2013 | by Loulla-Mae Eleftheriou-Smith

company 'showing up in places that PR wouldn't usually show up', joking that the agency is finally ...

What British PR's founding father can teach us today

13 Jun 2013 | by Richard Evans

Basil Clarke was a pioneer of British PR in the 1920s. Richard Evans looks at five of his...Basil Clarke was a war reporter who became the UK's first PR officer in 1917 and started PR firm ...

Equity: Are you getting a fair share?

13 Jun 2013 | by Alec Mattinson

. Like many creative services sectors, the PR business is cyclical. As independent agencies grow and ...

Campaigns case study: Drink-drivers count cost of conviction

07 Jun 2013 | by John Owens

Campaign The 50,000 pint Client Department for Transport PR team Forster ...

'We need to think bigger and differently' says Kirsty Leighton on the evolution of City PR

06 Jun 2013 | by Alec Mattinson

The convergence of advertising and PR may not be new, but Kirsty Leighton can claim to have ...

How terrorism hijacked modern communications

06 Jun 2013 | by Alex Benady

something'. Seen in this light, the structure of the attack was uncomfortably close to that of a PR stunt ...

How brands can embrace newsjacking, real-time and rapid response marketing

31 May 2013 | by Grant Hunter and Jon Burkhart

advertising . The phrase Newsjacking was made popular by American PR strategist David Meerman Scott in 2011 ...

Social Brands 100: how brands have become more adept at using social media

23 May 2013 | by Gordon MacMillan

got a really positive reception and that helped set the tone of voice," says EE head of PR Matt Sears ...

Simon Kelner's independent approach to PR

23 May 2013 | by Alex Benady

be 'free from PR bollocks', reports Alex Benady....for the former The Independent editor-in-chief's new PR agency Seven Dials . Fortnum Mason is his ...

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